Well, this is a very complex subject and unfortunately goes far beyond the boundaries of what I can cover in a short blog post, but I am going to do my best to cut through all the legal jargon and describe in laymans terms exactly what this means to our business as an apparel decorator and to you as a consumer, so grab a cup of coffee and settle in because this is truly another mind boggling bill that was enacted by Congress, in their infinite wisdom, and signed into law in August of 2008, and believe me, it can give you a migrain.

In short, CPSIA is an acronym that stands for Consumer product safety improvement act, of which the original intent was to rework the Consumer Product Safety Comission, giving them more authority and improving consumer product safety after high lead content was discovered in childrens toys that originated in China. The end result however, is straining nats and swallowing camels, and doing irrepairable damage to the screen print industry as well as many other industries that provide childrens products in an economy that can ill afford even more business opression. My comments here will be geared toward the screen print industry since that is what Artistic Apparel LLC does and what we know the best.

Please don’t misunderstand our concern for childrens safety. That is far and away our primary concern, and have done our best as a business to conform despite the heavy burden that has been laid at our feet for no logically apparent reason. In its original form, the CPSIA imposes Lead and Phthalate standards for childrens products being used by those children 12 years of age or younger, and backs up these standards by a mandatory third party testing and certification process. The mandatory third party testing must be done by a CPSC acredited lab. Currently these tests are costing between $50 and $150 for each instance, greatly adding to the cost of Childrens products. To further clarify my point see the etsy’s gallery of unaffordability to see how this is impacting small home crafters.

All of this sounds good on the surface, afterall, we do want to protect our children. The problem is, the bill is drafted in such a way as to require testing of anything that is put on a shirt for lead and sometimes phthalates ( for ages 3 and under ) that is not natural fiber, and this test must be performed on every new batch run and each additional component. ( Four different button styles, four different tests, three different colors of ink, three different tests. )  It is true that the CPSC has now said that component part testing is acceptable, but our ink manufacturer has told us that this is a physical impossibility since they manufacture between 30 and 40 batches a day and with a three to four week lead time for testing, creates a logistical nightmare that they do not have the space or means to confront. Now, here is the real thing that makes no logical sense, According to our ink manufacturer, there has not been any lead content in their screen printing ink for over 30 years, as a matter of fact, I personally have the test results in my office for the product I use and lead content is 0.00, but this is not acceptable to the CPSC because the lab was not a CPSC acredited lab, and the component parts of the ink were tested and not the final batch.

Why is this a big issue all of a sudden right now? Well, until December 30th of 2011 there has been a stay of enforcement on mandatory third party testing that has now been lifted. The bottom line here is that if you want new soccer shirts for your children 12 years of age of younger, don’t be surprised if you have a very difficult time finding them for any reasonable cost if at all, unless they have no logo’s, names or numbers. And don’t take this lightly, manufacturers that knowingly distribute childrens products without the proper testing and certification are subject to $100,000.00 fines per incidence and maximum of $15,000,000.00 with possible imprisonment of up to 5 years. Should you be inclined to do more study on this subject, the Consumer Product Safety Comission’s site is a good source, start here. http://www.cpsc.gov/about/cpsia/cpsia.html

Technorati Tags: CPSIA, Lead testing, Youth Screen Printing, Youth Shirts, Youth t-shirts

Embroidery or Screen Printing? Which option is the best choice for your situation?

We are confronted with this question just about everyday in our business and the answers can become clear by asking yourself a few simple questions.

How large will your order be?

Often the numbers will dictate the most economical route to take as screen printing can get substantially less expensive than embroidery with larger quantities.

Will your shirts be used as promotional giveaways, or for employees to improve morale and professional appearance?

It is quite common to use screen printed T shirts as promotional giveaways as they can be quite economical, particularily in larger quantities, but they may not be suitable to portray a professional image if used for employee attire. In this situation you may opt for an embroiderd polo or button down shirt.

Is there a lot of fine detail in your logo?

If your logo contains a lot of fine detail screen printing may be a more feasible option. While embroidery is a step above screen printing it is also somewhat dictated by the physical characteristics of thread. It may become necessary to simplify or drop some detail from your logo to make it workable for embroidery.

Often by asking yourself a few simple questions, the choice becomes clear based on your needs and intended use of the product.

Technorati Tags: embroidery, Promotional Products, Screen Printing, T Shirts

Follow these simple tips when ordering your custom screen printed t-shirts for a quicker and more trouble free experience. The first thing to be discussed is the difference between screen printing and digital garment printing.  In general screen printing is a more labor intensive process than digital printing and requires color separations and individual screens to be made for each color in the design. Digital garment printing on the other hand is simply a shirt printed in a printer much like the paper printer that most of us use everyday to print photos or documents.

The subject of a different article, but for now suffice it to say that digital garment prints work better on white or light colored shirts and are better suited to short run orders.

Artwork is a prime factor in getting your shirts printed in a timely manner. The better the artwork, the better the finished product. I’m sure you have heard the old adage “Junk in, Junk out”, well, this is truly the case when it comes to screenprinting. Artwork falls into two basic groups depending on what software program produced it or where it came from.The first group I will talk about are Raster images. Raster images will have file extensions such as .bmp, .jpg ,.tif, or .psd and are pixel maps which are dependent on resolution (dots per inch ) to maintain clarity. The higher the dpi, the clearer the image will be. While Raster images are great for digital printing, they can be problematic for screen printing in that file sizes are typically large and color separations can be more difficult, not to mention the pix-elation that occurs when up sizing images. If a Raster image is the only option that you have, be sure that it is sized appropriately for screen printing and in a high resolution (at least 300 dpi original resolution) before sending to avoid additional art charges or unnecessary delays.

The second group is called vector images. Vector images are preferred by screen printers due to their flexibility in resizing without degradation, smaller file sizes and ease of color separations. Typical file extensions for vector images are .ai, .eps and .cdr. Vector images use point coordinates and mathematical equations to define elements in an image as opposed to pixels and can therefore be re-sized without discrimination. Vector images are your best bet for getting a fast turnaround and avoiding additional art charges when ordering your custom t-shirts printing.

Color selection is also something to be considered ahead of time to help expedite your order. Your printer will need to know the pantone colors that you would like to be used in your t-shirts printing.

Shirt Selection can be confusing, but basically there are two main fabric weight classes to select from, 5.6 oz or 6.1 oz. Beyond that style will need to be decided, Ladies or Men’s, short sleeve or long sleeve, pockets or not, scoop neck v-neck or regular, as well as shirt color. It will save much time if all of this is decided ahead of time, and whether you purchase your shirts from our company or not, please feel free to shop and make selections with our online Catalog If your custom t-shirts printing order includes any individualization such as names or numbers prepare a list displaying properly spelled names, numbers, and sizes to help avoid confusion.

We hope that this article has been helpful in making a custom screen printing order a little less daunting. Artistic Apparel has been in the decorated apparel business for 6 years and is a supplier of quality apparel, Screen Printing, and promotional products. Please visit our web page here, Artistic Apparel

Technorati Tags: t-shirts printing

Technorati Tags: Custom Screen Printing, custom t-shirts printing, Screen Printing, t-shirts printing

Screen Printing on dark garments is certainly not without it’s challenges, however dark shirts still seem to be the most popular choice among our customers. I have talked to some extent of the shortfalls of most digital garment printers in this arena on previous posts and will spend a few minutes here explaining what you might expect when you order your custom screen printing on black or dark colored shirts.

The first thing to expect is that dark shirts will always cost more for a couple of reasons. First, the shirt itself costs more than white shirts and second, printing on dark shirts in most cases will require an underbase coat to make your design colors appear vibrant and opaque. The process of an underbase requires that a separate screen be made, or at least a print flash print process be employed, either of which requires additional labor and time to perform thus driving the cost of your shirts upward.

The second thing to understand and expect is that your design will have a heavier hand due to the above mentioned process and thicker ink deposits. This is usually not a big problem as many designs have open areas within the design and don’t require solid coverage over the entire area of the design.

For designs that have solid coverage over large areas however, it can become like a rubber patch on your chest or back. There are some procedures that can aleviate this problem such as discharge inks which for lack of better terms removes the dye of the shirt making it more of a natural color and thus easier to print lighter colors over, and or the use of water base inks are used with good success. Either of these processes are not used by every printer you may visit so you may find yourself shopping longer if this is something you want in a dark shirt, not to mention some of the discharge chemicals are not very delightful and can cause skin irritation.

Knowing what to expect when ordering custom screen printing on dark shirts will help you avoid surprises when you pick up the finished product and may save some time in the ordering process as these characteristics may influence the color of shirts that you want to order. Visit our website to learn more about ordering your custom T shirts.

Technorati Tags: Custom Screen Printing, Custom T shirts, Screen Printing

What makes a good logo?

via Just Creative Design by Jacob Cass on 7/26/09

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

• Simple
• Memorable
• Timeless
• Versatile
• Appropriate

1. Simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.

~ Jeff Fisher

2. Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

You may be interested to see some examples of bad logo designs.

Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.

This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.

~ Paul Rand

3. Timeless

An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?

Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.

~ David Airey

Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

Update: 8/08/09 – Underconsideration has posted an updated timeline of the Pepsi vs CocaCola logo. Thanks for the tip off Jon.

4. Versatile

An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:

• Printed in one colour?
• Printed on the something the size of a postage stamp?
• Printed on something as large as a billboard?
• Printed in reverse (ie. light logo on dark background)

One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.

~ Patrick Winfield

One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.

5. Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.

Paul Rand also has a say on this topic:

Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

~ Paul Rand

What makes a great logo in your opinion?

Recommended logo design resources:

• The Ultimate List of Logo Design Resources
• Top 10 Logo Design Inspiration Galleries
• How NOT to design a logo

This is a taste of an article “Vital Tips for Effective Logo Design” that will be appearing on Smashing Magazine quite soon. Ensure you are subscribed to Smashing Magazine so you don’t miss out.

Posted via email from artisticapparel’s posterous

Make sure your logo will look good in a black and white version as well as full color.

It is easy to forget that you may want to put your logo in places that more than one color either is not possible or is cost prohibitive. One example of this is for Promotional Products like pens where full color logos are just not practical. Think ahead here, and have your logo designed so that a single color version still looks good.

Watch the Fine Detail.

Fine detail is pretty in a picture, but it becomes very problematic especially for embroidery. Screen printing is better suited to handle this, but is not without it’s challenges.  The bottom line is that there are many elements that look great on a computer screen but absolutely cannot be embroidered and are difficult for screen printing.  Very small text, or very fine lines are the culprit here, and of course will cause the most trouble when used for a left chest logo. The goal is to keep the columns or fine lines in your design at least 1 mm in thickness.  As for text, while smaller than 1/4 inch in height can many times be accomplished that is a good goal to shoot for and at the same time, for left chest purposes, no more than 17 to 20 characters including spaces in a single row.  Avoid outlines on lettering less than 1 inch in height, particularily with embroidery as they generally do not look or work the best.  One final note is that gradients are more difficult for embroidery and are more expensive to have digitized. 

Recommendations

Our Recommendations are that if you can’t keep your design within these guidelines Have two different versions created that you can be happy with, one with all the bells and whistles, and one specifically for embroidery and or screen printing. Aside from that be sure that you get all of your artwork on disc from your designer saved in a number of formats to include both raster and vector images. Even though you may not be able to open some of these formats they will be extremely useful to your supplier, and you will have them ready to go when the need arises.

Follow these tips for logo design and your t-shirts printing or Embroidery will be much more productive and you will be more pleased with the result.

Technorati Tags: embroidery, graphic design, silkscreen shirts, t shirt prints, t-shirts printing